Recognition Through Innovation
Cannes Lions International Festival Of Creativity
Participation in the Cyber Lions category with the concept and development of Mini Cooper’s “Don’t Text and Drive” app, an innovative mobile solution designed to reduce distracted driving. Collaborated with a multidisciplinary team to create a user-focused experience that leveraged technology to promote safer driving habits.
Startup Weekend for Financial Innovation México – Google for Startups.
Participation in a sustainability-focused startup pitch, presenting Sunhaus, a solar energy initiative aimed at expanding access to renewable energy. Collaborated with a cross-functional team to develop the business model and pitch strategy during the financial innovation event.
Digital Marketing LATAM Awards – FIP Festival Gold Winner – Campaigns with Interactive Support
Gold award for Corona Music / Sony Music in the category of campaigns with interactive support (websites and microsites). Recognized for delivering an engaging digital experience that amplified brand presence and audience interaction across Latin America.
Hackathon Bancomer – BBVA Bancomer México Data Analysis Challenge Award.
Awarded for the “Business Intelligence for Small and Medium Enterprises” solution, leveraging data analysis to provide actionable insights and improve decision-making for SMEs.
IBM Excellence Award – AI Innovation in Banking
Recognized with an IBM Excellence Award for my pivotal contributions to the design, strategy, and delivery of Banorte’s multichannel AI banking assistant, Maya. This award acknowledged my leadership in orchestrating cross-functional teams, guiding discovery and design workshops, and driving the development of an AI-powered solution that transformed customer service efficiency and user experience at scale.
